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In this assignment i will have to be discussing two organisations, and how they use marketing techniques to market their products, there are three main marketing techniques which are the production concept, sales concept and marketing concept i will also be explaining what they mean the two organisations that i will be. David lopez reyes strong brand is one of the most valuable possessions that company or an organisation can own according to solomon, hughes, chitty, marshall. Marketing can be considered as one of the most important element underpinning successful business creation (hills, 1994) perhaps because of its complex applications, marketing have been defined in a variety of ways (sheth et al, 1988 ) the marketing concept was first promulgated in the late 1950's (elliot, 1990.
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