Project stratos: an alternate look is an under-the-dashboard look into the historic space jump by felix baumgartner the images depict a storyboard overview of red bulls triumphant success with the project for additional information, please read the brief story on my fresh greens blog page ( november 2013. One small jump for red bull, one giant leap for business marketing: red bull stratos may be the most successful marketing campaign of all time the project , which baumgartner has been working on since 2005 with red bull on board as a sponsor, isn't the first time red bull has pushed the limits of. Joe was a captain in the us air force and had already taken a balloon to 97,000 feet in project manhigh and survived a drogue mishap during a jump from 76,400 feet in excelsior i the excelsior iii mission was his 33rd parachute jump although researching extremes was part of the program's goals, setting records. Felix baumgartner stares down the barrel of the first test jump in the red bull stratos project (photo: jay nemeth/red bull) view gallery - 26 images daring austrian base-jumper and skydiver felix baumgartner is aiming to break a record that has stood for almost 52 years in fact he is aiming to break four. His adventurous spirit and red bull's out-of-the-box thinking meshed well, sparking a now decades-long collaboration the idea for a free fall from the stratosphere, a planned altitude of 120,000 feet, was conceived in 2005 it was finally named the red bull stratos project, and its goal was defined as. According to the red bull stratos site, the capsule itself contained nine hd cameras, three digital cinematography cameras, and a further three digital still cameras baumgartner wore three hd cameras, while on the ground even more video technology was deployed such a huge amount of footage will.
Red bull stratos centres on the science and technology that made felix baumgartner's 39,000-metre, record-breaking free-fall jump possible the data collected from the stratos project furthered the development of space agency protocols for exposure to high altitude and supersonic acceleration and deceleration. Update 14 de oct hoy es el gran día: http://wwwredbullstratoscom (en directo) update 11oct: redbull ha anunciado un retraso del salto hasta el domingo 14o. Red bull stratos date sage cheshire aersospace the science team & prime contractor for red bull stratos project mission to the edge of space providing design, engineering, analysis, tooling, molds and fabrication, life support, testing & more. Pedal over to red bull tv for more mtb action: http://wings/dhmtb see through the eyes of felix baumgartner as he completes his world record breaking jump.
Though mr hozack stressed it was a scientific project first and foremost, mr baumgartner's feat captured consumers' attention the world over tv stations, news reports and journalists all referred to the event as red bull stratos rather than shortening it to simply stratos, as is so often done with branded. Red bull stratos is a near-space diving project launched in january 2010 in which austrian skydiver felix baumgartner successfully attempted the world's highest sky dive from 24 miles above the earth on october 14th, 2012, baumgartner lifted off in a capsule from the roswell international air center in.
When red bull approached peter clausen with the idea of visualizing their stratos project beforehand in cg, he teamed up with us for yet another successfull project the difficulty at this time was the project being in its early development stage at red bull that's why a lot of details were yet to be determined when we. The success of the red bull stratos project underlines a broad cultural shift in marketing where brands are attempting to improve society, not just their bottom lines, writes nicola kemp.